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AI and Brand
BetaLast verified
October 15, 2026

What Brand Kit Does and Does Not Do

Your Brand Kit guides the AI's writing and drives the Live Preview. It does not apply your logo, colors, or fonts to posts and designs for you.

What your Brand Kit guides

The writing parts of your Brand Kit are used by the AI. Your brand voice is sent to the AI every time it writes copy for you. House rules are instructions every generated post must follow, and they are checked, not just requested. Signature Hashtags are offered as a one-click addition in the post window, and the AI is asked to use them where they fit. Banned Words are avoided by the AI, and both AI drafts and the post window flag any that appear.

What it shows but does not apply

Your logo, colors, and fonts appear in the Live Preview on the right of the Brand Kit page. Nothing adds them to a post or a design automatically. In the Designer, the Brand Kit panel shows your saved brand elements so you can add them yourself.

What it does not change

Your brand voice does not change anything you write yourself. Banned Words are a warning, not a block, so you can still publish.

Starting quickly

Paste your website address and select Scan to build a starting point. You can change anything afterward.

Key rules

  • Brand voice is sent to the AI every time it writes copy for you.
  • House rules are checked on generated posts.
  • Signature Hashtags are never added on their own.
  • Banned Words warn you. They do not stop you from publishing.
  • Logo, colors, and fonts do not apply themselves to posts or designs.
  • Logos can be PNG, JPEG, GIF, or WEBP up to 5 MB. Custom fonts can be .ttf or .otf up to 5 MB.

Common questions

I set my colors. Why are my posts not using them?

Brand colors show in the preview only. Add your colors to a design yourself in the Designer.

Does my brand voice change what I type?

No. It only guides what the AI writes.