Run your co-op program, not just your feed.
Build programs and tiers, set the policies, and connect with the retailers who sell your products. Written for OEMs and suppliers, with what retailers need to know.
Everything a program needs.
Programs
Create a program with a guided wizard, and set up tiers for your retailers.
Policy Library
Write down the co-op rules once, so every retailer can find them.
Connections
Invite retailers, and accept invitations, from both sides of the relationship.
Network Broadcast
Publish approved content into your connected retailers’ channels.
Structure the program, not just the post.
A creation wizard walks you through naming the program, setting tiers, adding policies, and inviting retailers, so the structure is clear before the first campaign goes out.
- A guided creation wizard
- Tiers that match how your network works
- Pair it with Goals to track progress against targets
Rules that everyone can find.
Keep your co-op compliance rules in one library, attached to the programs they apply to, so retailers know what is expected before they participate.
- Co-op compliance rules in one place
- Attach policies to programs
- Less back and forth about what is allowed
A relationship, seen from both sides.
OEMs and retailers each have their own Connections page. Invitations are handled from either side, and retailers see exactly what they are agreeing to before they accept.
- Invitations handled from both sides
- A clear explanation on the invitation page
- Retailers stay in control of their own channels
Programs are the relationship. Broadcast is how content moves.
Co-op Programs set up the structure, the rules, and the connections. Network Broadcast publishes approved content into your retailers’ channels, Goals track progress against your targets, and the Content Library keeps approved assets in one place. Programs and Policy Library are in Beta.
Questions about Co-op Programs.
How programs work for OEMs, suppliers, and retailers.
What is a co-op program in Tumbleweed?
A program is the structure for working with your retailers: tiers, policies, and the connections between you. It is the relationship layer, and Network Broadcast is how content is published inside it.
Does this replace Network Broadcast?
No. They work together. See Network Broadcast.
What do retailers see?
Retailers have their own Connections page, with an explanation of each invitation, so they know what they are accepting.
How do I track results?
Use Goals to see whether you are on track or behind pace, and Analytics to see how content performs.
Is it finished?
Programs and the Policy Library are in Beta. They are ready to use, and we are still adding to them.
Who is it for?
Primarily OEMs and suppliers who run programs, with what retailers need to know when they say yes.
Can I try it before I pay?
Yes. You can start with a 14-day free trial. Start your free trial or see pricing.
More answers in the Help Center.
Ready to run your co-op program?
Programs, policies, and connections in one place.
