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TumbleweedTM is a digital marketing and channel marketing automation platform. 

Built for ag and hardworking retailers and the OEMs and suppliers that support them, it brings social media management, automated OEM content distribution, direct-to-social publishing, and post design into one simple platform.

Features that help you grow.

Simplify collaboration and streamline your marketing.

Stay connected.

Less time posting. More time growing your business.

TumbleweedTM keeps everything simple so you can focus on connecting with your customers and community.

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Post, schedule, and organize your social content without switching between platforms.

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OEM and supplier partners can also share global posts directly to retailer channels, keeping campaigns consistent across the network.

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Simple tools. Professional results.

Create content that works for your business, your OEMs, and suppliers.

The Content Designer helps you create professional content that fits your brand and stays aligned with OEM partners and suppliers. Customize photos, colors, and messaging to keep your business front and center.

Keep everything organized.

Manage multiple businesses or locations with one login.

Workspaces keep your marketing organized and simple. Manage multiple brands, locations, or teams in one place. Switch, share, and stay on top of every account with ease.

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Plan ahead with ease.

See all your social posts in one simple view.

The Content Calendar helps you plan and manage your social media faster. View upcoming posts, track what’s live, and stay consistent week after week. With everything in one clear view, you can save time, stay organized, and keep your marketing running smoothly.

Watch your following grow.

Track performance across every account in one place.

Analytics bring all your social performance into a single, easy-to-read view. See how posts, campaigns, and accounts are performing without jumping between platforms, so you can make smarter decisions and stay focused on what matters most.

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Keep campaigns aligned.

Send approved content to every retailer in your network.

The OEM Broadcasts feature lets suppliers create and share ready-to-use posts with their retailers in one place. Retailers can publish content in just a few clicks or automatically, keeping campaigns consistent across locations while still fitting local timing and seasonal needs.

Channel Marketing Made Simple

Learn how TumbleweedTM supports OEM-to-retailer marketing with automated social content and simple publishing tools.

What isTumbleweedTM?

TumbleweedTM is a digital marketing and channel marketing automation platform built for ag and hardworking retailers and the OEMs and suppliers that support them. It combines social media management, automated OEM content distribution, and direct-to-social publishing with a built-in content designer that lets users create posts using templates, photo libraries, and simple tools designed for everyday retail teams.

Who is TumbleweedTM designed for?

TumbleweedTM is built for ag retailers, hardworking retailers, OEMs, and suppliers that operate through dealer or retail networks. It works for independent stores, multi-location retailers, co-ops, and regional networks, as well as OEM and supplier teams that need a scalable way to support retail marketing.

How does TumbleweedTM support OEMs and suppliers?

TumbleweedTM gives OEMs and suppliers a direct way to share approved marketing content with their retail network. Retailers can publish that content easily, helping create coordinated campaigns across many locations while maintaining brand consistency and local visibility.

Is TumbleweedTM a social media tool or a marketing platform?

TumbleweedTM goes beyond traditional social media tools by supporting how marketing actually works across retail networks. While it includes social publishing, it also helps teams create, adapt, and share content across locations using built-in tools and approved assets, making it a broader marketing platform rather than a standalone scheduler.

Can OEM content be published directly to retailer social media accounts?

Yes. TumbleweedTM allows OEMs and suppliers to distribute approved content that retailers can publish directly to their own social media channels. This makes it easier to run consistent channel marketing campaigns without requiring retailers to manually recreate or upload content.

Ready to grow your business?

See how easy it is to plan, post, and grow your business with tools built for busy retailers.