OEM-to-retailer marketing is the process where manufacturers and suppliers create branded marketing content and campaigns that are distributed through their authorized retail or dealer networks. The goal is to ensure consistent messaging while allowing retailers to promote products locally through channels like social media, email, and digital advertising.

Co-op marketing is a shared marketing approach where OEMs, suppliers, and retailers collaborate on campaigns and often share costs, assets, or messaging. In agriculture and hardworking retail, co-op marketing helps align national or regional campaigns with local retail execution, ensuring brand consistency while supporting individual store locations.

Brand-approved content refers to marketing materials that have been reviewed and approved by an OEM or supplier for use by retailers. This ensures that product information, visuals, and messaging are accurate, compliant, and aligned with brand standards before being shared or published by retail locations.

Tumbleweed^TM digital marketing platform designed to support OEM-to-retailer marketing through automation and shared workflows. In addition to managing social media and distributing brand-approved OEM content, Tumbleweed includes a content designer that allows retailers and suppliers to create their own posts using customizable templates, approved photo libraries, and easy-to-use design tools. This helps teams produce on-brand social content quickly without relying on outside design resources.

Tumbleweed^TM is designed for ag retailers, hardworking retailers, OEMs, and suppliers who sell through dealer or retail networks. It supports independent stores, multi-location retailers, co-ops, and regional networks, as well as supplier and OEM teams that need an efficient way to share approved marketing content with their retail partners.

Tumbleweed^TM helps retailers save time and stay consistent by providing ready-to-use, brand-approved content that can be published in just a few clicks. Retailers can schedule posts, manage multiple locations, and keep their social channels active without creating everything from scratch or switching between multiple tools. Retailers can receive OEM content instantly and publish it directly to their own social media channels.

Tumbleweed^TM allows OEMs and suppliers to distribute branded marketing content directly to their retail network.Retailers can then publish that content easily, creating coordinated campaigns across many locations. This creates a form of social media content syndication, where OEM content is distributed once and published across many retailer social channels in a controlled, brand-approved way. This helps ensure consistent messaging, stronger brand recognition, and better alignment between supplier campaigns and local retail marketing.

Tumbleweed^TM is considered a marketing platform because it supports the full lifecycle of retail marketing, not just posting to social channels. In addition to publishing content, it enables teams to create and adapt posts using shared templates and approved asset libraries, then distribute that content consistently across OEM and retailer networks.

Yes. Tumbleweed^TM allows OEMs and suppliers to distribute approved content through the OEM + Supplier Broadcast feature that allows retailers to publish directly to their own social media channels. This enables fast,consistent execution of channelmarketing campaigns without requiring retailers to manually recreate orupload content.

Please choose a plan from our Pricing page to get started, or contact sales about our Channel Plan.