I spent years working inside one of the world’s largest privately owned manufacturers of mechanized irrigation equipment. I was close to the work, close to the people, and close to the pressure that comes with launching products across a global network. We planned carefully, created strong campaigns, and put real effort into every release. Yet too often, the momentum we built inside the OEM never reached the field.

Campaigns slowed down. Adoption lagged. Retailers were busy and juggling everything from customer needs to seasonal demands. Marketing was important, but it rarely made it to the top of the list. I knew the work deserved better, and I knew the people in the field deserved better too. The question stayed with me.

In 2024, my life changed in ways I never expected. I lost my sister, then my father, then my brother, and then a close friend I served with on a church mission. The losses came quickly and without warning. My footing at work slipped, and I knew my family needed me. In that season, I found myself thinking about the tumbleweed. It breaks away, moves across the landscape, and spreads new life as it goes. Out of its own ending, it carries the beginning of something else. That image helped me make sense of what I was living through. It reminded me that movement can create renewal.

Then came the moment that brought everything into focus. I was talking with a young retailer in Texas. He was running a successful irrigation business with grit and character. As he talked about wanting to do social media but never having the time, I remember thinking that farmers everywhere should know who he is. They should see the quality of the person behind the business. He was exactly the kind of retailer who deserved support, visibility, and tools that fit the way he worked.

He was not alone. I had met hundreds of retailers just like him. Hardworking. Respected. Focused on serving their communities. They did not have the time, staff, or budget to manage marketing. And the tools on the market were too complicated, too expensive, and not built for ag. That conversation was the spark. My losses were the catalyst. My industry experience was the foundation. Together, they formed a simple truth. If the tools are too complicated, the people who need them most will never use them.
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So in 2025, I decided to build something new. Something for the people who work sun up to sun down. Something that would finally connect OEMs and retailers in a way that made sense. Something that would make marketing simple, accessible, and doable for anyone.

Tumbleweed was born from that commitment. A platform that moves like the plant it is named after. It carries messages farther and faster across the landscape. It takes the strength of OEM campaigns and puts them directly into the hands of the retailers who bring them to life. It helps hardworking people stay connected to their customers and communities without adding more to their day.